PASSAGE / SS 2027
PASSAGE / 01
SS 2027
SS 2027
Not a fixed state, but a passage.
Clothes absorb time, use and memory. DURING works between what is inherited and what is still becoming. A garment is not fixed at the moment it is made; it continues through the life of its wearer.
01 / PASSAGE
SPRING / SUMMER 2027
02 / ABOUT
ABOUT DURING
DURING exists between tradition and innovation. We respect the structure and sensibility of garments that have endured, then reconstruct them for the present.
Material, pattern, construction and negative space are considered as one. A garment continues to change through the life of its wearer.
Creative Direction
DURING is not shaped by a single designer. Each season, different designers and creators enter the process, bringing another point of view while the axis of the brand remains constant.